alcohol

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    Literature Review - Alcohol Consumption in Ethiopia

    This document is a literature review that explores the limited researches, aiming to provide insight into the actual situation of alcohol consumption in Ethiopia, especially in relation to its contribution to the spread of HIV and AIDS. This literature review explores types and sources of alcohol in Ethiopia, profiles of alcohol users, reasons for using alcohol, its connection with sexual behavior and condom use, barriers to responsible drinking behaviors, and other topics.

  • Know Your Limit Public Service Announcements (PSAs)

    The following public service announcements (PSAs) were developed under the theme Know Your Limit and target university students.

     

    The PSAs show the negative effects of excessive alcohol consumption through the stories of university students.

     

    PSA 1 - The Fight

     

  • Alcohol Communication Strategy Workshop Report

    In 2010, the AIDS Resource Center (ARC) held a strategy design workshop for the alcohol program to address the links between alcohol and HIV, focusing on harm/risk reduction and moderating alcohol consumption.
     
    The workshop report provides the overall communication objective, target audiences, behavior change objectives –including the key benefit, barriers and facilitators of those behaviors – and ideas for communication materials to change the behaviors of the identified audiences.
     
     
  • Know Your Limit Posters - Limiting Alcohol Consumption

    The following posters were developed under the theme Know Your Limit and encourage university students to limit the amount of alcohol they consume and avoid risks to their health.
     
    Know Your Limit Drinking Excessively is Hurting Yourself - Unprotected Sex 1
    This poster shows how excessive consumption of alcohol can lead to unprotected sex and exposure to HIV. 
     
    Know Your Limit Drinking Excessively is Hurting Yourself - Unprotected Sex 2
  • Know Your Limit Bookmark - Benefits of Limiting Alcohol Consumption

    This bookmark is developed under the theme Know your Limit. It targets university students and highlights six benefits of limiting alcohol consumption or not drinking at all.

  • Know Your Limit Brochure - Useful Messages About Alcohol

    This brochure is developed under the theme Know your Limit. It targets university students.
     
    It outlines six benefits limiting alcohol consumption or not drinking and ways to control the amount of alcohol one consumes.
     
     
  • Be Different Mini Booklet - "I don't drink! I choose my own direction"

    This mini booklet is developed under the theme Be Different. It targets in- and out-of-school youth. It shows peer modeling of successfully avoiding drinking by promoting ways to resist peer pressure to drink and fun and healthy activities youth can do instead of drinking. It also outlines the short-term and long-term negative effects of alcohol, the benefits of not drinking alcohol and ways to overcome peer pressure.

  • Be Different Posters - Avoiding Alcohol

    The following posters were developed under the theme Be Different, which encourages in- and out-of-school youth to avoid alcohol by promoting ways to resis peer pressure to drink, and fun and healthy activities youth can do instead of drinking.
     
    I don't drink! "I know what I want to be, I choose my own direction"
     
    I don't drink! "My friends do not decide for me, I am proud to be different"
     
  • Reflections of People on Masculinity: Body Maps and Descriptions Booklet

    Under ARC, CCP conducted two body mapping workshops on male norms in Addis Ababa. Body mapping is a tool that has been used for many years by people who want to get a better understanding of themselves, their body and the world they live in. The process often includes painting exercises, drama acting, group discussions and personal reflections.
     
  • Male Norms Posters Targeting the National Military

    The following posters were developed under the brand Jegnenete (being a hero) and target the national military. They show "jegnenete" (being a hero) is not only about being a war hero, but is also about being responsible for your behaviors.
     
    Poster 1 - Resisting or Limiting Intake of Alcohol
    This poster shows "jegnenete" is also about being responsible enough to limit alcohol consumption, withstanding peer pressure to drink and knowing that one doesn’t have to drink to have a good time.
     

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