The following posters were developed under the brand Jegnenete (being a hero) and target the national military. They show "jegnenete" (being a hero) is not only about being a war hero, but is also about being responsible for your behaviors.
Poster 1 - Resisting or Limiting Intake of Alcohol
This poster shows "jegnenete" is also about being responsible enough to limit alcohol consumption, withstanding peer pressure to drink and knowing that one doesn’t have to drink to have a good time.