The lives and the health of millions of vulnerable children are at risk from a threat that receives too little attention – the rapid growth of the market for baby milk formula. The unique life-saving and life-enhancing benefits of breastfeeding are proven. However, the global market in breastmilk substitutes is seeing a five-fold increase in two decades that far outstrips the world’s population growth. By 2019 that market will be worth more than $70 billion – more than a tenth of the GDP of a rich country like Switzerland.
Save the Children, Action Contre la Faim, BRAC, FHI 360, Helen Keller International and SUN-Pakistan call on manufacturers and distributors of breastmilk substitutes, investors and governments to create a race to the top to help millions of children get the healthiest start in life.