General Advocacy Guidance

Making breastfeeding a collective effort and shared responsibility is central to the Collective’s mission. Ensuring that nothing gets in the way of mother’s ability to breastfeed requires making advocacy, connectivity, and resources available and changing the conversation in a bold way. 
Advocacy takes many different forms in seeking to influence change in governance, attitudes, power, social relations, and institutional functions. The advocacy process influences decision-makers, stakeholders, and other relevant audiences to initiate, implement, and support evidence-based actions. 
Policy advocacy is a key component of protecting, promoting, and supporting breastfeeding and for increasing financial investments for breastfeeding at the local and country levels. Improving public health at scale in any area requires multiple advocacy strategies. The resources in this section will provide users with the necessary background and tools to plan, initiate, implement, and monitor advocacy efforts at every level. 
The Breastfeeding Advocacy Toolkit focuses on advocacy to increase investment in breastfeeding and improve breastfeeding indicators globally. This section of the Toolkit includes general advocacy resources that are relevant to users of this guide across all focus areas.