The WBCi has two components: the Need to Invest in Babies and the WBCi Financial Planning and Budgeting Tool. This advocacy document gives the rationale behind the need to invest in breastfeeding, what interventions to invest in as a priority, and a ball-park estimate of the global costs of universalizing the enabling environment where women can successfully breastfeed optimally. Recognizing that countries are at different stages in implementing the Global Strategy, as well as the wide variance in salaries, infrastructure costs and other factors. IBFAN Asia also developed the WBCi Financial Planning and Budgeting Tool to assist countries plan and budget for protecting, promoting and supporting breastfeeding.