Community Health Workers as Social Marketers of Injectable Contraceptives: A Case Study from Ethiopia

Ethiopia has made notable progress in increasing awareness and knowledge of family planning and is considered a success story among funders and program planners. Yet unmet need among rural women (28.6%) is almost double that of urban women (15.5%), with a wide gap in total fertility rate depending on urban (2.6) or rural (5.5) residence. This study investigates the impact of a service delivery model that combines community-based distribution (CBD) of contraception with social marketing in Tigray, Ethiopia, to create a more sustainable approach to CBD.

Bixby Center
Mekelle University, Ethiopia
Johns Hopkins Bloomberg School of Public Health
Tigray Regional Health Bureau, Ethiopia
Weidert Ka, Gessessew Am, Bell Su, Godefay Ha, Prata Nd