Total Market Approach: Uganda
This case study describes the market for male condoms in Uganda, and the roles of the public, social marketing, and commercial sectors in the market. It illustrates the universe of need for condoms, levels of use, socioeconomic equity among users, and the market presence of condoms for reproductive health and HIV prevention (dual protection). It also proposes a set of recommendations for improving the effectiveness, efficiency, and sustainability of condom markets.
External Links:
Length:
24 pp
Year:
2013
Organization:
PSI
Languages:
English