Social Marketing of Emergency Contraception: An Overview of PSI's Programs Worldwide
Emergency contraception (EC) is an important component of a comprehensive family planning program. EC can be used to reduce the chance of unintended pregnancy following unprotected intercourse, contraceptive failure or misuse (such as forgotten pills or torn condoms), or in cases of sexual assault. There are two forms of EC: emergency contraception pills and copper-bearing intrauterine devices (IUDs).
With support from local governments and donors, PSI currently distributes EC in 6 countries in Asia, Latin America, and Africa, with two more programs to be added by the end of 2012. Last year alone, PSI programs sold approximately 3.7 million doses of EC globally.
Read this fact sheet to find out about how PSI helps provide women and couples access to EC through robust social marketing programs.