IntraHealth International, in collaboration with the Senegal Ministry of Health, is expanding access to—and use of—family planning by reducing contraceptive stockouts. The informed push model (IPM) reinvests proceeds from clients’ contraceptive purchases back into the public contraceptive supply system to ensure the constant flow and availability of products. IPM makes a wide range of family planning commodities available, allowing women to more freely choose the methods they want at affordable prices. The model also generates data on the consumption of family planning commodities, and those data can then be used to inform and improve how health services are provided. This video shows how IPM works and its impact on the lives of Senegalese women and their families.