A Total Market Approach to Meeting Ethiopia’s Family Planning Goals

This poster describes a recent family planning (FP) market segmentation study conducted in Ethiopia. In November 2012, to improve Ethiopia’s FP program and help implement its Reproductive Health Commodity Security Strategy, the project and the Federal Ministry of Health initiated a participatory approach to market analysis. 

Length: 
1 p
Year: 
2013
Organization: 
USAID | DELIVER PROJECT
Languages: 
English