The P-Process: Five Steps to Strategic Communication
This brochure highlights the steps within the P-Process, a framework designed to guide communication professionals as they develop strategic communication programs. This step-by-step road map leads communication professionals from a loosely defined concept about changing behavior to a strategic and participatory program with a measurable impact on the intended audience.
External Links:
Length:
20 pp
Year:
2013
Organization:
Center for Communication Programs at the Johns Hopkins Bloomberg School of Public Health (JHU-CCP)
Languages:
English