The P Process: Five Steps to Strategic Communication

This brochure highlights the steps within the P-Process, a framework designed to guide communication professionals as they develop strategic communication programs.  This step-by-step road map leads communication professionals from a loosely defined concept about changing behavior to a strategic and participatory program with a measurable impact on the intended audience.

Length: 
20 p
Year: 
2013
Organization: 
Johns Hopkins Bloomberg School of Public Health Center for Communication Programs
Languages: 
English