An effective IUD program not only focuses on quality services, but also seeks to educate, raise awareness, and build stakeholder buy-in and client/community demand for IUD services. This section of the IUD Toolkit contains information and tools to help policy makers, program managers, and family planning promoters build a supportive environment for IUDs, including resources related to behavior change communication (BCC) and advocacy to policymakers. Additionally, the resources and materials can help reach many women who are reluctant to try IUDs because they are misinformed or need a trusted source of information.

This section of the Toolkit offers general health communication materials, as well as IUD-specific communication tools and resources.

• For counseling tools, please visit the Service Delivery section of the Toolkit.
• For Fact Sheets & Briefs, please visit the Essential Knowledge section of  the Toolkit.
• For advocacy materials, please visit the Policy and Advocacy section of the Toolkit.
• To browse evidence of the impact of health communication on IUD acceptance and use, please visit the Country Experiences section of the Toolkit for Experiences with Reintroducing or Revitalizing IUDs and case studies on Marketing and Social Franchising.

Have a suggested resource or comment about this section? Please visit our feedback form.