MNCH/PMTCT Communication Strategy

CCP developed this Maternal, Neonatal and Child Health (MNCH)/Prevention of Mother-to-Child Transmission (PMTCT) communication strategy in 2011.
 
The strategy outlines its sociopolitical and environmental, service delivery, community-level and individual-level objectives. It also includes barriers to PMTCT. The strategy includes creative briefs for three domains: individual-level (prenant women, HIV+ pregnant women, male partners), community-level (women and men of reproductive age, influential leaders) and service delivery (health service providers at facilities, support staff at facilities, community-based service providers).
 
This communication strategy led to the creation of the Smart Parents for a Healthy Child campaign.
 
 
Length: 
25 pages
Year: 
2011
Organization: 
Johns Hopkins Center for Communication Programs (CCP) - Ethiopia
Languages: 
English