This elevator speech includes a series of points and arguments that could be included in a short informal discussion about the importance and value of knowledge management (KM). Identify which arguments will resonate the most with your audience and use them to generate interest in what KM has to offer. The points include:

1. Organizations don't realize what a big impact KM can have.
2. Most organizations are already implementing some KM, but they may not realize it.
3. Key areas where KM can add value include increasing efficiency and effectiveness, and ecouraging innovation and empowerment.
4. Because most important organizational knowledge is experiential and tacit, organizations need to find creative ways to support sharing tacit knowledge.