This is a two-minute YouTube video that provides a good argument on making the case for knowledge management. It might be helpful to show at the beginning of a "making the case" presentation. Key points include:

1. Information becomes knowledge as part of the act of sharing it and is more valuable when it is shared.
2. Knowledge is experience and sharing what works and what does'nt.
3. Using and reusing knowledge can create a ripple, or bigger impact.
4. Organizations need to create spaces where people can share, work, learn, brainstorm, collaborate...and create context for information.
5. KM can help put the minds of many to work for you, create value, learn from experience.