Impact of a Mass Media Vasectomy Promotion Campaign in Brazil

This article focuses on a mass media campaign that promoted vasectomy in three Brazilian cities, São Paulo, Fortaleza and Salvador. The campaign consisted of prime-time television and radio spots, the distribution of flyers, and electronic billboard and public relations activities.

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Length: 
169-175
Year: 
1996
Organization: 
Guttmacher
Languages: 
English