Demand Generation & IEC

Provider sPhoto courtesey of MCHIPupport and informed consumer demand are essential for sustaining a successful PPIUD program.  Political will and provider training lay the groundwork for implementation, but without client demand, providers quickly lose skills, confidence, and motivation to offer PPIUD services.

While this section of the Toolkit is divided into information, education and communication (IEC) targeting either providers or potential clients, it is important to note that in practice, the two facets are mutually reinforcing and should be seen as complementary elements of the IEC framework.

Do you have PPIUD experience that is not represented in this toolkit? To suggest an additional resource or share your perspective, please email us at or visit our feedback form.