This formative research was conducted in order to uncover insights about adolescent girls’ (15-19 years old) values, beliefs, and behaviors related to sexual and reproductive health (SRH). It also aimed to understand how the values, beliefs, and behaviors of influencers in girls’ lives (e.g. parents, peers, male partners, and community leaders), impact girls’ access to SRH information, products and services. This included investigating how cultural norms and expectations related to puberty, sexual debut, marriage, contraceptive use, sexuality, childbearing, maturity and adulthood, influence the contraceptive motivations, emotions, cognitions, and behavior of adolescent girls.